Making Website Magic

Permission-Based Marketing & Networking for Web Designers

February 22, 2022 Sam Muñoz & Karyn Paige Season 2 Episode 38
Making Website Magic
Permission-Based Marketing & Networking for Web Designers
Show Notes

We are often taught sales strategies rooted in a masculine energy of getting what you want without asking permission. This tactic can be uncomfortable and even harmful for our prospective clients and ourselves. When we move into a permission-based strategy, not only is everyone more comfortable, everyone is on the same page and feels empowered. That’s why episode 38 of MAKING WEBSITE MAGIC is about consent-based marketing for web designers!

The Making Website Magic School of Business is pre-enrolling. Are you consistently booking dream projects & making the money you desire in your web design business? OR are you undercharging, questioning your skills, spinning your wheels & saying yes to anyone who will pay you? You CAN have a thriving web design & dev business where you consistently work with aligned clients who actually respect you and pay you well. 

In this episode of Making Website Magic, Sam & Karyn are sharing the importance of empowering your clients to consent throughout every step of the client journey and actionable steps you can take right now to reformat your sales process to be more client-centered and client-led. 

Here are just a few of the things we discuss during this episode:

  • The value that consent-based marketing holds in creating a positive and comfortable sales experience for everyone involved. 
  • Reversing the sales tactics we have learned that are rooted in aggressive, masculine energy. 
  • Permission-based marketing not only benefits the prospective clients by empowering them to make decisions for themselves - it benefits you as the web designer or developer as well. 
  • Ways to begin implementing a permission-based strategy into your business and set yourself up to ask for consent throughout the entirety of your working relationship. 

The way you approach your prospective clients from the start is going to set the stage for what it will be like to work with you long term.  Be sure to tune in to all the episodes to receive empowerment to step boldly into your web design business and to hear even more about the points outlined above.

Thank you for listening!

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